Elyse’s approach to international trade, blends her manufacturing business expertise with her knowledge of export processes. As the CEO (Chief Edutainment Officer) of Export Connector, she created The Riddle of the Exporter™ to make export training both practical and entertaining. (People learn more and retain more when they are having fun!) Through her alter ego, BettySue Export Queen, Elyse transforms complex trade concepts into exporting adventures.
With a diverse career spanning various industries and roles, Elyse has a broad skill set that enables her to assist other business owners. Her background is in cement manufacturing, owning two manufacturing companies, Classic Cast Stone and Slate Select Roofing.
At the International Trade Center Small Business Development Center, Dallas, TX, she served as the Director of International Training and Business Counselor. She is a Certified Global Business Professional (CGBP). Elyse has managed global projects for organizations such as the Bush Institute and the International Trade Administration/U.S. Commercial Service. She has also served on the boards of the North Texas District Export Council, the Scandinavian American Economic Development Alliance, and the Organization of Women in International Trade – DFW.
To Elyse, small business owners are her heroes. She is over the moon when she has the opportunity to learn their story and train them. Her goal is to help businesses of all sizes understand and navigate the complexities of international trade, all while having fun. As BettySue says, Somebody, somewhere is always buying something!
