GROW YOUR MARKETS  -  ADVANCE YOUR CAREER   -  RECESSION PROOF YOUR BUSINESS

Courses to change your business & career
through exporting with
Elyse & BettySue Export Queen

The Riddle of the Exporter™
 8-Step Process

A start to finish, comprehensive guide to solve
The Riddle of the Exporter™ and win the title of Export Millionaire!

Workbook & Export Plans

We feature a series of special workshops to utilize our workbook and create an investor friendly export plan.

Live Meetings with
Elyse & BettySue Export Queen

  Group chat to share your progress.
  Become a Certified Riddle of the Exporter™ Trainer

How Exporting Can Recession Proof Your Business &
Why The Riddle of the Exporter™ Course?

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WHY WE ARE DIFFERENT

Entrepreneurial Viewpoint

The Riddle of the Exporter™ is export training for entrepreneurs designed by an entrepreneur. Most export training is conducted from a government or legal viewpoint. We know how entrepreneurs think. We recognize that they need to know the big picture first, then a process for completion, then the details.

Step by Step Comprehensive Process

The training walks the student through an export transaction, start to finish. Together we learn The Riddle of the Exporter™8-Step Process:
8-Step Process:
  1. Getting Started
  2. Market Research
  3. Market Entry
  4. Legal
  5. Compliance
  6. Transportation
  7. Payments & Finance
  8. Culture

Real Life Examples with BettySue Export Queen

As an advisor to BettySue, you help her export her products to Brazil, Canada, Germany or Japan. You discover important components such as: her Schedule B#, the shipment logistics details, payment terms and the importance of cultural knowledge in every trade transaction

Practical Training with Adult Learning Techniques & Gamification

The Riddle of the Exporter™ training is based on discovery learning.  We don’t just give you the information, we give you the way to discover the information. Every lesson has three components: knowledge, skill and luck. 
As you progress, you will gain or lose points.  Use these points to buy specialized lessons.

The Riddle of the Exporter™ Courses-Buy 1
or Bundle All 8 Steps For A Discount

Your best choice for knowledge and savings!

The Whole 8-Step Kit & Caboodle Bundle

This is the course you need to make you an Export Millionaire. Purchase as a bundle and save a bundle! Don’t forget to grab your coupon to save even more, when you purchase The Riddle of the Exporter™ eBook Workbook

Individual Courses

Introduction

Exporting isn’t as difficult as you think, if you follow The Riddle of the Exporter™ 8-Step Process. With our 1 hour introduction, you can understand the process start-to-finish. Check it out and see what your missing to expand your business globally.

Step 1: Getting Started

Step 1-Getting Started lays the foundation for your journey with export fundamental, strategy and export readiness. You will help BettySue determine if she is export ready.

Step 2 Market Research

Step 2 Market Research shows you key research skills that are essential for successful exporting. These include mandatory research and international research. You will help BettySue find her mandatory Schedule B# and learn resources to complete international research and a country ranking scorecard.

Step 3 Market Entry

Step 3 Market Entry helps you analyze the different ways you can enter markets. Landed Costs and how they affect pricing are discussed. Factors in choosing an overseas partner and government resources to vet your options are covered. The step also explores three main eCommerce avenues: Amazon, eBay and Shopify. You will help BettySue determine the best ways to enter her markets.

Step 4 Legal

Step 4 Legal walks you through two important legal issues in global trade: international contracts and intellectual property protection. There are many different types of legal systems in the world and you need to write your contracts to reflect the differences in legal systems, protecting your interests. Intellectual Property protection also differs among countries. You will help BettySue determine key legal clauses and the intellectual property that suits her products.

Step 5 Compliance

Step 5 Compliance dives into “Export Here=Import There”. What does it take to get my product out of the U.S. and what does it take to get it into the other country. You must determine if you need an export license (only 5% of products do). You must also know the requirements to clear customs in the country to which you are exporting. You will help BettySue answer the compliance questions of “Export Here=Import There”

Step 6 Transportation

Step 6 Transportation covers all the details you need to know to transport your product globally. In international shipping your Freight Forwarder is your most important ally. They help you determine the best, most cost efficient shipping method, advise you on export regulations, import requirements and the best use of Incoterms® Even though you are the “Exporter of Record”, they can prepare and file any documents. You will help BettySue determine the best mode of shipment and Incoterms®.

Step 7 Payments and Finance

Step 7 Payments and Finance gives you key information to make sure you get paid on your exports. Every transaction, domestic or international is all about making a profit while mitigating risk. Export risk can be controlled through payment methods, Letters of Credit and credit insurance. The government offers several export finance programs to assist with payment risk and global expansion. You will help BettySue determine her payment method and what government programs can assist her in exporting now and longterm.

Step 8 Culture

Step 8 Culture is the most important step in The Riddle of the Exporter™ 8-step process. Understand the nuances and importance of cultural communications and how it affects every step of the 8-step process. You will help BettySue make a great impression from the first email to the final negotiations.
Don't forget The Riddle of the Exporter™ ebook workbook to compliment your training or as a stand-alone reference. Savings coupon inside for The Whole Kit & Caboodle Bundle.

Free Workbook Overview

Learn the quick and easy way to navigate The Riddle of the Exporter™ workbook, Export Success, Import Money. 

The Riddle of the Exporter™ eBook and Workbook

This unique workbook can serve as a complimentary guide to the training or a stand-alone reference. The workbook offers the 5Ws for understanding each step: Why is this step important, What do you need to know, Where to go to find the information, Who can help you and When to take action. Included with the steps are checklists and hyperlinks to important websites. This allows you to research without every leaving the workbook. 
Purchase the workbook on Learnworlds or our website https://www.exportconnector.com/ and receive a 20% savings on the purchase of the complete 8-step course.
Use your earned points to buy these additional courses!
Coming soon!

Export Plan Workshop

Using everything you have learned from The Riddle of the Exporter™ online training and workbook, let us help you write a simplified export plan for you or BettySue. Once written, this can be continually expanded as a roadmap to present to your board or your banker.

The Infamous Incoterms®

Putting It All Together

A deep dive into shipping Incoterms® and their relation to your contracts and payment documentation.

Let Elyse & BettySue show you how to become an Export Millionaire!

Export training for enterpreneurs designed by
an entrepreneur.

Testimonials

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Kathleen Motzenbecker

MINNESOTA TRADE OFFICE
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Ricky Tucker

RIX International Memphis, Tennessee
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Linda Miller

PARADISE DENTAL TECHNOLOGIES MISSOULA, MONTANA
How could anybody take a dry topic with more acronyms than Carter has pills and keep me engaged for a full day? Elyse did it...engaging, practical, humorous, illustrative, even fun with the team export plan presentation.The structure/content was well thought out with each section building upon the previous one. This is obviously not her first rodeo. The workbook is very thorough and a resource we will keep on our shipping desk. Highly informative seminar in a digestible, enjoyable format. Thank you, BettySue! 
Tom Britz
Glacier Hops Ranch, Inc., SBA Exporter of the Year 2022
As a manufacturing company whose exports account for 50% of their business, I wish I had heard this information 20 years ago.
David Pfaff
President, Plastronics, Irving, TX
The Riddle of the Exporter™ should be mandatory for all U.S. businesses regardless of product or service.
 Lin O Neill, Lead Faculty
Goldman Sachs 10K Small Businesses Program

Understand The Riddle of the Exporter™ 8-Step Process approach to international trade.

Courses-do I need this?  There is a button under The Riddle logo?

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